HPV + Me
Women’s Health and Equality Queensland (WHEQ) approached queer organisation Wendybird to develop a cervical screening and HPV awareness campaign for LGBTQI+ folks. This demographic are often invisible in or excluded from traditional cervical screening awareness campaigns, which results in less participation in prevention screening and higher rates of cervical cancer.
Human papillomavirus (HPV) is a sexually transmitted infection with various strains, that, if left undetected and untreated, can lead to cervical cancer. The HPV vaccine can prevent the strains most likely to cause this.
Wendybird facilitated a consultation process with people from across the LGBTIQ+ communities to identify the priorities of the campaign, develop key messages, decide what information should be included, and how this campaign should be styled and designed to engage LGBTIQ+ people.
To ensure that correct and accurate health information was included content was developed in consultation with Cervical Cancer Australia and trusted LGBTIQ+ health professionals